Keynote Speaker & Digital Marketing Trainer at Talk Dygital
Social Media | Content Marketing | Digital
Andrew is renowned for helping organisations transform their business development, communication and marketing activities through digital platforms. His highly engaging strategic workshops show how a ‘digital lens’ can attract new business and improve relationships with existing customers, while answering the most popular question in social media right now: ‘So What?’. Andrew counts many of the UK’s most prominent corporate names among clients he has delivered to such as KPMG, Ogilvy, Tescos, o2, Accenture and The Royal Mail.
Andrews digital career spans over 19 years including moderating chatrooms for Pop Idol and Liverpool FC, producing shows for the digital station BBC Radio 1Xtra and part of the team that saw the rise (and fall) of Myspace.com in 2006-2009. Andrew also sat on the Ofcom Advisory committee for England for 4 years, where he ensured a strong focus on innovation, technology and diversity.
Why MySpace failed and the lessons learnt for any business regardless of their size
I have been doing digital training and keynote speaking for over 11 years and still one of the questions I get the most is 'why did MySpace fail?' As someone who was part of the team to help launch one of the original social networking platforms in the UK, I saw first hand the gigantic rise and the monstrous fall. This talk will break down some of the reasons why it failed and more importantly, what you can take out of this to help during this pandemic and when we get back to the 'new normal.
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