Creating video content can seem daunting, especially for small businesses with little to no experience in video production. However, video marketing is a powerful tool that can help you attract new customers, build brand awareness, and establish trust with your audience. To make it easier for you, we’ve compiled a comprehensive list of 107 video content ideas tailored for small businesses with minimal investment. Whether you’re just starting out or looking to expand your marketing efforts, this list offers a variety of creative and practical video concepts that can be easily adapted to suit your business’s unique needs.
This guide is designed with beginners in mind, breaking down each idea into simple, actionable steps. Each concept includes an overview of the video type and an explanation of why it’s effective in attracting new customers. By going through the list, you’ll be able to identify which video strategies align with your business goals, resources, and audience preferences. Whether you’re a sole trader or a small team, these ideas are intended to help you confidently step into the world of video marketing and start seeing results.
107 Video Content Ideas to Grow New Customers
Go through the below ideas and make a short list of the ones that relate to your business that you are happy to invest your time into producing:
1. Product Demonstrations
Overview: Showcasing your product in action, highlighting its features and benefits.
Why it helps: Customers can see exactly what they’re getting, which builds trust and helps them feel more confident in making a purchase. It’s particularly effective for products that solve specific problems or have unique features.
2. Customer Testimonials
Overview: Recording short interviews or quotes from satisfied customers sharing their positive experiences with your product or service.
Why it helps: Social proof is a powerful motivator. When potential customers see others happy with your product, they’re more likely to trust and buy from you.
3. Behind-the-Scenes
Overview: Give a glimpse into how your business operates, such as the making of your products, the people behind the scenes, or a day in the life of your business.
Why it helps: This content humanises your brand and helps customers feel a personal connection, making them more likely to support your business.
4. How-to Guides or Tutorials
Overview: Create videos showing how to use your product or offering valuable tips related to your industry.
Why it helps: These videos position your business as an expert in the field and provide value to potential customers, which can build loyalty and drive sales.
5. Unboxing Videos
Overview: Film yourself or a customer unboxing your product, showing off its packaging, features, and first impressions.
Why it helps: Unboxing videos tap into the excitement of receiving a new product, which can be contagious. They give potential customers a sneak peek, making them more likely to purchase.
6. Q&A Sessions
Overview: Answer common questions your customers might have, either live or in a pre-recorded format.
Why it helps: By addressing customer concerns upfront, you reduce barriers to purchase and demonstrate your business’s commitment to transparency and customer service.
7. Customer Success Stories
Overview: Share stories about how your product or service has helped your customers achieve their goals.
Why it helps: Success stories are relatable and show potential customers the tangible benefits of your offering, making them more likely to see how your product can fit into their lives.
8. Seasonal or Holiday-Themed Videos
Overview: Create videos that tie your product or service to a current event, season, or holiday.
Why it helps: These videos tap into current trends and make your content more relevant and shareable, which can attract new customers who might not have considered your business before.
9. User-Generated Content Showcases
Overview: Encourage your customers to share their own videos of them using your product, then compile and share these videos on your platforms.
Why it helps: This not only builds community but also provides social proof, showing that real people use and love your product. Plus, it encourages word-of-mouth marketing.
10. Short-Form “Tips & Tricks”
Overview: Share quick, helpful tips related to your product or industry that can be easily consumed in a short video.
Why it helps: Short-form content is highly engaging and shareable, making it ideal for social media platforms. It positions your business as helpful and knowledgeable, which can attract new customers looking for expertise.
11. Live Product Launches
Overview: Host a live video event where you unveil a new product or service, showcasing its features and answering questions in real time.
Why it helps: Live launches create excitement and urgency. The immediacy of a live event draws in viewers, and the interactive element can help address potential customers' concerns on the spot, increasing the likelihood of a purchase.
12. Business Origin Story
Overview: Share the story of how your business started, including your mission, challenges overcome, and what drives your passion.
Why it helps: People love a good story, and sharing your journey can create an emotional connection with your audience. When customers feel connected to your story, they’re more likely to support your business.
13. Interactive Polls or Quizzes
Overview: Create short videos that pose questions or polls to your audience, encouraging them to engage in the comments or through social media features.
Why it helps: Interactive content increases engagement, making your brand more memorable. It also provides insight into your customers’ preferences, allowing you to tailor future content or offerings more effectively.
14. Product Comparisons
Overview: Compare your product or service with others on the market, highlighting the differences and benefits of choosing yours.
Why it helps: Comparison videos help customers make informed decisions and clearly understand why your product is the better choice. This is particularly useful in competitive markets.
15. Community Involvement Videos
Overview: Showcase your involvement in local community events, charities, or initiatives that align with your brand values.
Why it helps: Demonstrating your commitment to the community builds goodwill and trust. Customers often prefer to support businesses that give back to their community, which can help attract local customers.
16. Influencer or Partner Collaborations
Overview: Collaborate with a local influencer or partner with another small business to create a joint video promoting each other's products or services.
Why it helps: Partnering with someone who already has a following can help introduce your business to a new audience. It’s a cost-effective way to reach potential customers who may not have heard of you otherwise.
17. Event Coverage
Overview: Record videos of events you host or participate in, such as pop-up shops, fairs, or trade shows.
Why it helps: Event videos showcase your business in action and can make your brand seem more active and engaging. They also provide an opportunity to highlight your products in a dynamic setting, which can attract new customers.
18. Employee Spotlight
Overview: Feature short interviews or profiles of your employees, focusing on their roles and what they love about working for your business.
Why it helps: Putting a face to your business helps humanise your brand and fosters a connection with potential customers. It also shows that you value your team, which can enhance your reputation.
19. Tips for Common Problems
Overview: Create videos that address common problems your customers face, offering practical solutions (preferably with your product or service as part of the solution).
Why it helps: Solving problems builds authority and trust. Customers are more likely to choose a brand that understands and helps with their specific needs, making them more inclined to try your product or service.
20. Special Offers and Announcements
Overview: Record videos announcing special offers, discounts, or upcoming promotions.
Why it helps: Special offers create a sense of urgency and excitement, encouraging potential customers to take action quickly. Video announcements are more engaging than text-based promotions and are more likely to be shared, expanding your reach.
21. Quick Tips for First-Time Customers
Overview: Create short videos offering tips and advice specifically for new customers, such as how to make the most of your product or service, or what to expect during their first purchase.
Why it helps: These videos can ease any apprehension a potential customer might have, making them feel more comfortable and confident in choosing your business. It also shows that you care about their experience, which can help build trust.
22. Contests and Giveaways
Overview: Announce and promote a contest or giveaway through video, explaining the rules, prizes, and how to enter.
Why it helps: Contests and giveaways are a great way to generate buzz and increase engagement. They encourage people to interact with your brand and share your content, which can lead to a wider audience and attract new customers.
23. Case Studies
Overview: Present detailed case studies in video format, showcasing how your product or service has solved specific problems for your customers.
Why it helps: Case studies offer concrete proof of your product’s effectiveness. They provide potential customers with real-world examples of how your business can meet their needs, which can be highly persuasive.
24. Seasonal Tips and Advice
Overview: Create videos offering tips and advice relevant to the current season or upcoming events, tying them back to your product or service.
Why it helps: Seasonal content is timely and relevant, which can increase its appeal and shareability. It also positions your business as proactive and attentive to your customers' needs throughout the year.
25. User-Generated Content Challenges
Overview: Launch a challenge that encourages customers to create and share their own videos featuring your product, with an incentive for participation.
Why it helps: This not only generates free content for your business but also creates a community around your brand. It boosts engagement and spreads awareness, as participants are likely to share their entries with their networks.
26. Product Maintenance or Care Tips
Overview: Provide videos that offer advice on how to maintain, clean, or care for your product, ensuring its longevity.
Why it helps: These videos add value by helping customers get the most out of their purchase. They also position your business as customer-focused and knowledgeable, which can improve customer loyalty and attract new buyers.
27. Milestone Celebrations
Overview: Record videos celebrating significant milestones in your business, such as anniversaries, hitting a sales goal, or launching a new product.
Why it helps: Celebrating milestones publicly shows that your business is thriving and growing, which can build credibility and attract new customers. It also creates a sense of inclusion, inviting your audience to celebrate with you.
28. Bloopers or Outtakes
Overview: Share light-hearted bloopers or outtakes from your video shoots to show the human side of your business.
Why it helps: Humour and authenticity can make your brand more relatable. People appreciate businesses that don’t take themselves too seriously, and this kind of content can foster a sense of connection with your audience.
29. Exclusive Sneak Peeks
Overview: Offer a behind-the-scenes look or early access to upcoming products, services, or events before they’re publicly available.
Why it helps: Exclusive content creates a sense of privilege and excitement, encouraging viewers to engage with your brand and stay tuned for more. It also helps build anticipation and can lead to early sales.
30. Charity or Cause Support
Overview: Create videos that highlight your business’s involvement in or support for a charity or cause, explaining why it’s important to you.
Why it helps: Supporting a cause shows that your business cares about more than just profits, which can resonate with socially conscious consumers. It can also attract new customers who share the same values and want to support a business that aligns with their principles.
31. Customer Unboxing Reactions
Overview: Encourage customers to record and share their reactions when they unbox your product, then compile these clips into a video.
Why it helps: Genuine customer reactions provide authentic endorsements. When potential customers see others’ excitement and satisfaction, it builds trust and encourages them to make a purchase.
32. Day in the Life of Your Product
Overview: Create a video that shows how your product can be used throughout a typical day, highlighting its practicality and versatility.
Why it helps: This type of content allows potential customers to envision how your product fits into their daily lives, making it easier for them to see the value and relevance of your offering.
33. Interactive “Choose Your Own Adventure” Videos
Overview: Produce a series of short videos where viewers can choose what happens next by selecting different options at the end of each video.
Why it helps: Interactive content is highly engaging and keeps viewers watching for longer. It also gives them a sense of control and personalisation, which can increase their connection to your brand.
34. Sustainability Initiatives
Overview: Showcase the steps your business is taking to be more sustainable or environmentally friendly, whether it’s through packaging, sourcing, or operations.
Why it helps: Sustainability is increasingly important to consumers. Highlighting your green initiatives can attract eco-conscious customers who prefer to support businesses that share their values.
35. Explainer Videos
Overview: Create short, animated or live-action videos that break down complex aspects of your product or service in a simple, easy-to-understand way.
Why it helps: Explainer videos help demystify your offerings, making them more accessible to potential customers. They’re especially useful for products or services that require a bit more explanation to convey their full value.
36. Reaction Videos
Overview: Film yourself or your team reacting to relevant industry news, trends, or competitor products.
Why it helps: Reaction videos show that your business is up-to-date and engaged with the industry, positioning you as knowledgeable and trustworthy. They also offer an opportunity to showcase your personality, making your brand more relatable.
37. Office or Store Tour
Overview: Provide a virtual tour of your office, workshop, or store, highlighting key areas and features.
Why it helps: A tour can make your business feel more approachable and transparent. It helps potential customers feel more comfortable and familiar with your brand before they even step foot inside.
38. FAQ Videos
Overview: Answer frequently asked questions in a series of short videos, covering topics that potential customers often inquire about.
Why it helps: FAQ videos help to pre-emptively address concerns or questions, reducing barriers to purchase. They also show that you’re attentive to customer needs and willing to provide clear, direct answers.
39. Local Business Collaborations
Overview: Partner with other local businesses to create videos that promote each other’s products or services, such as a “meet the neighbour” series.
Why it helps: Collaborating with other local businesses expands your reach by tapping into their customer base. It also reinforces a sense of community, which can be appealing to customers who value supporting local enterprises.
40. Customer Onboarding Series
Overview: Develop a series of videos designed to guide new customers through the initial steps of using your product or service, ensuring they get the most out of their purchase.
Why it helps: Onboarding videos enhance the customer experience by providing clear instructions and tips right from the start. A smooth onboarding process can lead to higher satisfaction, better retention, and positive word-of-mouth, all of which help attract new customers.
41. Mini Documentaries
Overview: Create a short documentary-style video that tells the story of a key aspect of your business, such as how your product is made, the history of your business, or a day in the life of your team.
Why it helps: Mini documentaries offer an in-depth look at your business, creating a stronger emotional connection with your audience. They can be particularly engaging and memorable, helping your brand stand out.
42. Event Countdown Videos
Overview: Produce a series of short videos counting down to a special event, product launch, or sale, building anticipation as the date approaches.
Why it helps: Countdown videos generate excitement and a sense of urgency. They keep your audience engaged over a period of time and can increase participation in the event or promotion.
43. Packing and Shipping Process
Overview: Show how your products are carefully packed and shipped, highlighting the attention to detail and care taken in ensuring they arrive safely.
Why it helps: This type of video reassures customers about the quality and reliability of your service, which can be a deciding factor for new customers considering a purchase. It also adds transparency to your operations.
44. Seasonal Decorating Ideas
Overview: Share videos that provide decorating tips or ideas using your products, tailored to different seasons or holidays.
Why it helps: Seasonal content is timely and relevant, making it more likely to be shared and viewed. It also showcases your products in a practical and appealing context, which can inspire purchases.
45. Collaborative Content with Customers
Overview: Invite your customers to contribute to a video, whether by sharing their own content or by being featured in a co-created video.
Why it helps: Collaborative content strengthens the relationship between your business and your customers, making them feel valued and part of your brand’s story. It also provides authentic testimonials and endorsements that can attract new customers.
46. Expert Interviews
Overview: Interview industry experts or thought leaders in your niche, discussing trends, tips, or insights that are relevant to your audience.
Why it helps: Featuring experts adds credibility to your brand and positions your business as a knowledgeable authority in the field. This can attract customers who are looking for reliable information and quality products or services.
47. Thank You Messages
Overview: Record personalised thank you messages to your customers, either individually or as a general video to express gratitude for their support.
Why it helps: A simple thank you can go a long way in building customer loyalty. These videos show that you appreciate your customers, which can encourage repeat business and positive word-of-mouth.
48. Spotlight on Charitable Partnerships
Overview: Highlight any partnerships with charities or non-profits, explaining how your business supports them and why it’s important to you.
Why it helps: Supporting charities can enhance your brand’s image and appeal to socially conscious consumers. It shows that your business is committed to making a positive impact, which can attract customers who share similar values.
49. Live Q&A Sessions
Overview: Host live Q&A sessions where potential customers can ask questions about your products or services in real-time, with you providing immediate answers.
Why it helps: Live Q&A sessions create direct interaction with your audience, helping to build trust and rapport. They also provide an opportunity to address any concerns or objections, making it easier for customers to move forward with a purchase.
50. Weekly or Monthly Wrap-Ups
Overview: Share regular wrap-up videos summarising what’s been happening in your business, including new product releases, upcoming events, and any news or milestones.
Why it helps: Regular wrap-ups keep your audience informed and engaged with your brand. They create a sense of continuity and reliability, making customers feel more connected to your business.
51. Customer Journey Videos
Overview: Document the experience of a customer from the moment they discover your brand to when they make a purchase and beyond, highlighting key touchpoints.
Why it helps: Showing the entire customer journey helps potential customers understand what to expect and reassures them of a positive experience. It also illustrates the value and support your business offers at every stage.
52. Top 5 Lists
Overview: Create videos that list the top five benefits of your product, reasons to choose your service, or even top industry tips.
Why it helps: List-based content is easily digestible and engaging. It allows you to highlight key selling points quickly, which can capture the attention of potential customers who are researching their options.
53. Time-Lapse Videos
Overview: Use time-lapse techniques to show processes like setting up an event, creating a product, or even a busy day in your store.
Why it helps: Time-lapse videos are visually appealing and can condense a lengthy process into an engaging, short clip. They’re a great way to showcase your hard work and dedication, making your brand more appealing to potential customers.
54. Interactive Voting Videos
Overview: Encourage your audience to vote on options like a new product design, upcoming event themes, or which product to feature next.
Why it helps: Interactive videos engage your audience directly, making them feel involved in your business. This sense of participation can foster loyalty and interest, encouraging potential customers to become more invested in your brand.
55. “Did You Know?” Facts
Overview: Share interesting and lesser-known facts about your industry, product, or company in short, informative videos.
Why it helps: “Did You Know?” videos provide valuable information in a quick, easy-to-consume format. They position your brand as knowledgeable and can spark curiosity, drawing in potential customers who appreciate learning something new.
56. Social Media Challenges
Overview: Create or participate in a trending social media challenge, using your product or service as part of the challenge.
Why it helps: Social media challenges are highly shareable and can help your content go viral. Participating in or creating a challenge can significantly increase your brand’s visibility and attract a new audience of potential customers.
57. Virtual Workshops or Classes
Overview: Host a virtual workshop or class related to your product or service, such as a cooking class using your ingredients or a DIY project with your tools.
Why it helps: Workshops and classes demonstrate your product in use and provide value to participants. They can also position your business as an expert in your field, making potential customers more likely to trust and buy from you.
58. Packaging Unveils
Overview: Reveal new or redesigned packaging in a video, explaining the thought process and benefits behind the design.
Why it helps: Packaging plays a crucial role in product appeal. Unveiling new packaging can generate excitement and interest, particularly if it improves the user experience or reflects a commitment to sustainability.
59. Memorable Moments Compilation
Overview: Compile a series of memorable moments from your business, such as highlights from events, customer interactions, or product successes.
Why it helps: A compilation video is a great way to showcase your business’s personality and achievements. It provides a snapshot of what makes your brand special, helping to attract customers who appreciate your unique qualities.
60. Reactions to Customer Feedback
Overview: Film your team reacting to and discussing customer feedback, whether positive or constructive, and share how you plan to improve based on that feedback.
Why it helps: This shows that you value customer opinions and are committed to continuous improvement. It can help build trust and demonstrate that your business listens to its customers, making potential customers more likely to choose you.
61. Interactive Storytelling
Overview: Create a series of short videos that tell a story about your business, product, or a fictional scenario related to your brand, where viewers can vote or comment to influence the next episode.
Why it helps: Interactive storytelling engages your audience deeply and keeps them coming back for more. It makes viewers feel part of your brand's journey, encouraging them to share and invite others to participate.
62. Product Hacks
Overview: Share creative and unconventional ways to use your products that customers might not have thought of.
Why it helps: Product hacks highlight the versatility and value of your products, making them more attractive to potential customers. It also encourages customers to think of your product as essential, increasing the likelihood of repeat purchases.
63. Flash Sale Announcements
Overview: Use video to announce limited-time offers or flash sales, creating a sense of urgency.
Why it helps: Flash sales generate excitement and urgency, prompting quick action from potential customers. Video announcements are more dynamic and can capture attention better than static posts.
64. Before and After Transformations
Overview: Showcase the impact of your product or service with before-and-after videos, whether it’s a physical transformation, a process improvement, or a service result.
Why it helps: Visual evidence of the effectiveness of your product or service is compelling and persuasive. It helps potential customers clearly see the value you offer, making them more likely to convert.
65. Highlighting Customer Reviews
Overview: Create videos that feature real customer reviews, either through voiceovers or by showcasing the reviews on screen with visuals.
Why it helps: Positive reviews from other customers act as powerful social proof. Highlighting them in a video format can make them more engaging and credible, helping to build trust with potential customers.
66. Weekly Tips Series
Overview: Launch a weekly series where you share tips related to your industry, product usage, or general advice that would benefit your customers.
Why it helps: Regular content keeps your audience engaged and positions your business as a valuable resource. It also encourages viewers to return regularly, increasing the chances of conversion over time.
67. Seasonal Product Highlight
Overview: Create videos that focus on specific products or services that are particularly relevant during certain seasons or holidays.
Why it helps: Seasonal content is timely and relevant, which can boost interest and sales. It allows you to position your products as the perfect solution for current needs, making it easier to attract customers who are already in the market.
68. Influencer Takeover
Overview: Invite a local influencer to take over your social media or create content for a day, showing how they use your products or services.
Why it helps: Influencers bring their own audience, increasing your reach. A takeover can introduce your brand to potential customers who trust the influencer’s recommendations, making them more likely to try your products.
69. New Employee Introductions
Overview: Introduce new team members with a short video that highlights their role, background, and what they’re excited to bring to the company.
Why it helps: Introducing employees helps humanise your brand and builds a connection between your business and its customers. It can also give new customers insight into the culture and values of your business.
70. Virtual Tours
Overview: Provide a virtual tour of your shop, office, or production space, giving potential customers a behind-the-scenes look.
Why it helps: A virtual tour makes your business more accessible, especially for those who can’t visit in person. It also builds transparency and trust, showing customers exactly where and how your products are made or services are provided.
71. Myth-Busting Videos
Overview: Address common myths or misconceptions about your industry, products, or services, and debunk them with facts.
Why it helps: Myth-busting videos position your business as knowledgeable and trustworthy. By clearing up misconceptions, you can help potential customers make informed decisions, reducing hesitations and increasing the likelihood of a purchase.
72. User-Generated Content Contests
Overview: Encourage customers to create and share videos of them using your product or service, with the chance to win a prize.
Why it helps: Contests involving user-generated content engage your existing customers and create authentic marketing material. Potential customers are often more persuaded by real users’ experiences than by traditional advertising.
73. Routine Maintenance Reminders
Overview: Produce short videos reminding customers of regular maintenance or care routines for your products, ensuring longevity and optimal performance.
Why it helps: Providing maintenance tips shows that you care about the long-term satisfaction of your customers. This can lead to higher customer retention and word-of-mouth recommendations, as well as fostering trust in your brand.
74. Product Reorder Reminders
Overview: Create videos that remind customers when it might be time to reorder consumable products, with tips on how to make the process easier.
Why it helps: Reorder reminders can boost repeat sales by gently nudging customers who might otherwise forget. It also helps to maintain customer engagement, keeping your brand top-of-mind.
75. Behind-the-Scenes: Sourcing Materials
Overview: Show where and how you source your materials or ingredients, especially if you prioritise quality, sustainability, or ethical practices.
Why it helps: Transparency in sourcing builds trust and appeals to consumers who care about the origins of the products they buy. It can also differentiate your business from competitors who may not have such stringent sourcing standards.
76. How We’re Adapting to Change
Overview: Share how your business is adapting to current trends, market changes, or global events, and how this benefits your customers.
Why it helps: Demonstrating adaptability shows that your business is resilient and customer-focused. It reassures customers that you’re keeping pace with change and continuing to meet their needs effectively.
77. Customer “Thank You” Compilation
Overview: Compile clips of your team members thanking customers for their support, possibly featuring a few personalised messages for long-time or loyal customers.
Why it helps: Gratitude videos foster customer loyalty and make customers feel valued. This personal touch can encourage repeat business and generate positive word-of-mouth, attracting new customers who appreciate a business that truly values its clientele.
78. Exploring Industry Trends
Overview: Create videos discussing the latest trends in your industry and how your business is innovating or aligning with these trends.
Why it helps: Keeping your audience informed about industry trends positions your business as a thought leader. It also helps potential customers see that your business is forward-thinking and relevant in a constantly changing market.
79. Pop-Up Event Recaps
Overview: If you host or participate in pop-up events, film and share highlights, including customer interactions, products on display, and any special offers.
Why it helps: Event recaps extend the life of your pop-up event by reaching an online audience. It also creates FOMO (fear of missing out) for those who couldn’t attend, potentially encouraging them to participate in future events.
80. Weekly Live Streams
Overview: Host regular live streams where you interact with your audience, showcasing new products, discussing industry news, or simply answering questions.
Why it helps: Regular live streams keep your audience engaged and create a sense of community around your brand. The real-time interaction builds trust and makes your business more approachable, which can attract new customers looking for a more personal connection.
81. Product Teasers
Overview: Create short, intriguing teaser videos that give a sneak peek of an upcoming product or service without revealing too much.
Why it helps: Teasers build anticipation and excitement around a new launch. By piquing curiosity, you encourage potential customers to stay tuned for the full reveal, increasing the likelihood of them engaging with the final product or service.
82. Customer Onboarding Walkthrough
Overview: Produce a step-by-step video guide to help new customers get started with your product or service, covering all the basics they need to know.
Why it helps: A smooth onboarding experience can significantly improve customer satisfaction and reduce the likelihood of returns or dissatisfaction. This type of video helps new customers feel supported, making them more likely to become repeat buyers.
83. Supplier Spotlight
Overview: Highlight one of your key suppliers, discussing why you chose them and how they contribute to the quality of your products.
Why it helps: Supplier spotlights enhance transparency and build trust by showing the care you put into selecting high-quality materials or ingredients. Customers who value quality and ethical sourcing are more likely to choose your business.
84. Milestone Announcements
Overview: Share videos celebrating important milestones in your business, such as reaching a certain number of customers, anniversaries, or expansion plans.
Why it helps: Celebrating milestones publicly reinforces your brand’s credibility and success. It also gives customers a reason to join in the celebration, fostering a sense of community and encouraging new customers to be part of your growing business.
85. Customer Reviews Explained
Overview: Create videos where you read and respond to customer reviews, explaining how their feedback has influenced changes or improvements in your business.
Why it helps: This approach shows that you value customer feedback and are committed to continuous improvement. It also demonstrates transparency and responsiveness, qualities that can attract new customers looking for a brand that listens to its audience.
86. Product or Service Comparisons
Overview: Compare your product or service to others in the market, highlighting the advantages and unique selling points of your offering.
Why it helps: Comparison videos help potential customers make informed decisions by clearly showing why your product or service is the better choice. This can be particularly persuasive in competitive markets.
87. Eco-Friendly Practices
Overview: Showcase the environmentally friendly practices your business follows, such as recycling, using sustainable materials, or reducing waste.
Why it helps: Highlighting eco-friendly practices can attract environmentally conscious customers. It differentiates your brand and appeals to a growing market segment that prioritises sustainability in their purchasing decisions.
88. FAQs with a Twist
Overview: Answer frequently asked questions in a creative or humorous way, making the information more engaging and memorable.
Why it helps: Making FAQs more entertaining keeps viewers engaged and encourages them to watch the whole video. This approach helps to communicate essential information while also showcasing your brand’s personality.
89. Mini Interviews with Staff
Overview: Conduct brief interviews with your staff where they share their experiences, roles, and what they enjoy about working for your business.
Why it helps: Staff interviews humanise your brand and create a connection between your team and your customers. It gives potential customers insight into the company culture, which can enhance trust and loyalty.
90. Unusual Uses for Your Product
Overview: Highlight creative and unconventional ways customers can use your product, going beyond its typical application.
Why it helps: Showing off unique uses for your product can attract a broader audience by demonstrating its versatility. It can also inspire current customers to explore new ways to use what they’ve purchased, increasing their satisfaction and likelihood of repurchase.
91. Product Testing Videos
Overview: Film yourself or your team testing your products in various real-world scenarios, demonstrating their durability, effectiveness, or unique features.
Why it helps: Product testing videos offer transparent, hands-on demonstrations that can build trust and credibility. Potential customers are more likely to purchase when they see a product perform well in situations similar to their own needs.
92. “Meet the Founder” Videos
Overview: Share a personal video where the founder of the business talks about their background, vision, and the inspiration behind starting the company.
Why it helps: A “Meet the Founder” video humanises your brand and creates a personal connection with potential customers. When customers understand the passion and values driving your business, they’re more likely to support it.
93. Mini How-To Series
Overview: Break down complex tasks or processes into a series of short, easy-to-follow how-to videos that feature your product or service.
Why it helps: A mini-series allows you to engage viewers over time, keeping them coming back for more. It also positions your brand as helpful and knowledgeable, increasing the likelihood of conversions from viewers who appreciate the value you provide.
94. Local Area Highlights
Overview: Create videos that highlight interesting places, events, or businesses in your local area, subtly connecting them to your own business.
Why it helps: Local area highlights show that your business is part of the community, which can attract local customers. It also builds goodwill by promoting the area, making your business a go-to spot for both locals and visitors.
95. “Behind the Numbers” Insights
Overview: Share a video that delves into the numbers behind your business, such as how many products you’ve sold, customer growth, or other interesting statistics.
Why it helps: Transparency about your business’s success can build credibility and trust. Customers are more likely to engage with a brand that shows strong, quantifiable results, as it indicates reliability and popularity.
96. Live Unboxings
Overview: Host a live video where you unbox a new product, providing immediate reactions, thoughts, and answering any questions from viewers in real time.
Why it helps: Live unboxings create excitement and a sense of immediacy. The interactive element allows you to engage directly with potential customers, building a connection that can lead to conversions.
97. Themed Content Days
Overview: Designate a specific day of the week or month for themed content, such as “Tip Tuesday” or “Feature Friday,” where you consistently post videos related to that theme.
Why it helps: Themed content provides regular, predictable engagement opportunities for your audience. It keeps your brand in customers’ minds and encourages them to tune in regularly, increasing brand loyalty and recognition.
98. Seasonal Product Bundles
Overview: Create a video showcasing special seasonal product bundles or limited-time offers, explaining how they cater to seasonal needs or celebrations.
Why it helps: Seasonal bundles can increase sales by offering added value. Promoting these through video makes the offer more compelling, especially when customers can see the products in use or understand the benefits of the bundle.
99. Customer Loyalty Program Explainer
Overview: If you have a customer loyalty program, create a video explaining how it works, the benefits of joining, and how to sign up.
Why it helps: Explainer videos clarify the value of your loyalty program, making it more attractive to customers. A well-understood loyalty program can increase repeat business and long-term customer engagement.
100. “Where Are They Now?” Features
Overview: Follow up with customers or clients who’ve used your product or service in the past, showcasing their continued success and how your business contributed to it.
Why it helps: “Where Are They Now?” videos provide long-term testimonials, showing the lasting impact of your products or services. They’re powerful for demonstrating value over time, appealing to potential customers who want a reliable, long-term solution.
101. Community Engagement Stories
Overview: Share videos that highlight your business’s involvement in community events, sponsorships, or charity work, showcasing your commitment to giving back.
Why it helps: Community engagement videos demonstrate your business’s values and build a positive reputation. Customers are more likely to support businesses that actively contribute to the community, especially when they see tangible evidence of your involvement.
102. Quick Polls and Surveys
Overview: Use video to introduce a quick poll or survey related to your product or industry, inviting viewers to participate and share their opinions.
Why it helps: Polls and surveys encourage interaction and make your audience feel involved in your business. This engagement can provide valuable insights while also making potential customers feel more connected to your brand.
103. Customer Appreciation Events
Overview: Announce and promote customer appreciation events through video, explaining what customers can expect, such as discounts, giveaways, or special activities.
Why it helps: Customer appreciation events foster loyalty and show that you value your customers. Videos promoting these events can generate excitement and encourage more customers to participate, potentially bringing in new customers who want to feel appreciated.
104. Interactive Tutorials
Overview: Create tutorials that allow viewers to make choices that affect the direction of the video, such as choosing different steps or outcomes.
Why it helps: Interactive tutorials engage customers by making them active participants rather than passive viewers. This involvement can enhance learning and make your product or service more memorable, increasing the likelihood of purchase.
105. Countdown Timers for Promotions
Overview: Incorporate a countdown timer into videos announcing limited-time offers or sales, emphasising the urgency of the promotion.
Why it helps: Countdown timers create a sense of urgency, encouraging customers to act quickly to take advantage of an offer. This can drive immediate sales and attract new customers who are motivated by the time-limited nature of the deal.
106. Seasonal Recipe or DIY Projects
Overview: Share videos featuring seasonal recipes or DIY projects that incorporate your products, aligning with holidays or seasonal themes.
Why it helps: Seasonal content resonates with customers who are looking for timely and relevant ideas. By providing practical uses for your products, you increase their perceived value and make them more attractive to potential buyers.
107. Product Care and Storage Tips
Overview: Create videos that offer tips on how to properly care for and store your products, ensuring they last longer and perform better.
Why it helps: Offering care and storage advice shows that you care about your customers’ long-term satisfaction. This can build trust and encourage customers to choose your products over others, knowing they’ll receive ongoing support and guidance.
The Video Content Ideas Conclusion
Embarking on your video marketing journey doesn’t have to be overwhelming, even if you have little to no experience. With the comprehensive list of 107 video content ideas at your disposal, you now have a wealth of inspiration tailored specifically for small businesses. Each idea has been carefully crafted to be accessible and effective, allowing you to choose the strategies that best align with your business goals and resources.
As you explore these ideas, remember that the key to successful video marketing lies in authenticity and consistency. Start small, experiment with different types of content, and pay attention to what resonates most with your audience. With time and practice, you’ll gain confidence in your video production skills and begin to see the impact it can have on growing your customer base.
No matter your starting point, this list is designed to guide you through the process of selecting and creating video content that showcases your brand’s unique strengths. By taking the time to implement these ideas, you’ll not only enhance your online presence but also build stronger connections with potential customers, setting your business on a path to sustained growth.