KRISTINA AZARENKO
Founder of MarketingSyrup
Speaker | eCommerce | Technical SEO Consultant
Kristina is an eCommerce & Technical SEO consultant who helps businesses get traffic and sales they deserve. She’s the founder of MarketingSyrup, a digital marketing consultancy based in Toronto, Canada.
Having 10+ hand-on experience in digital marketing and SEO, Kristina created the SEO Challenge Course for people who want to learn how to do what she’s doing. When Kristina is not optimizing websites, she’s enjoying time with her husky or dancing hip-hop.
Kristina started an eCommerce SEO newsletter - SEO Shop Up - which got 500+ subscribers in just 1 month. Among the subscribers are people from Google, Disney, Avon, Homedepot as well as store owners, SEO professionals and marketers from many leading digital agencies from all over the world. Join SEO Shop Up here.


How to do an eCommerce migration the right way
A migration can make or break a website. In this session, you’ll learn the exact steps to take when you’re migrating from one CMS to another.
Questions answered by Kristina
Why is communication important in an eCommerce migration?
What eCommerce platform should a small business owner start with?
How can you prevent any loss in SEO value during an eCommerce migration?
Who are the main people in an eCommerce migration?
What makes an eCommerce migration successful?
What should the purpose be of an eCommerce migration?
Do you need to redirect a URL if the only difference is the forward slash?
What is your biggest eCommerce migration failure?
If you could change one thing in the SEO industry, what would it be?
What can the TAD community do for you, Kristina?
Kristina gave her time up for free to help educate you. In return, he needs your help!