All your digital marketing questions, answered by the TAD speakers

I think it's important to make sure that they're not polar opposite. It's also important to make sure that they don't blur into each...

I think it probably has had a massive effect. I know it really affected my mental health at the beginning of lockdown. I found it really...

I think when it comes to digital PR, a lot of the campaign's we do don't always have to be product focused, as long as there is a degree...

I think it depends on the brief you've been given for a client really. It's really easy to get caught up in, oh, we've got X amount of...

Yeah, I think definitely the way that the industry is going now, I think the lines are getting really, really blurred. I think that a...

Usually, digital PR has a lot more SEO benefits. Companies will want the campaign or whatever method you've been using to get a backlink...

I think to an extent, yeah. I think the reason I always try and think of the emotional gaps in campaigns is because planning the...

I think the first thing you can do is actually reflect on what you've already got. For example, if you've got a website that maybe has a...

You need to understand what your strengths and your weaknesses are, and also where you're most comfortable. I think a lot of people fall...

I think in this day and age it is probably more important than ever. Even with COVID, I think there's so much to be said about using...

Yeah, I think so I think more than ever. People search for authenticity and humility and from my old experience being in quite a...

Social media is like a bit of a double edged sword. I think the positives of it is that you can connect with people that are doing...

At this point, I don't really think so. I think potentially as the machine learning content writing gets better, potentially maybe at...

It does, but it's hard to quantify how much that matters however, the sentiment of reviews does matter. I mean, and clearly, if you have...

It doesn't really matter. Now, there's a lot of people that say it doesn't matter if you have multiple H1's on the page, I just think...

I would like to make it easier for more people to attend conferences. I'm lucky enough that I've become a popular speaker and I get...

It depends on what they're selling or what they're doing. So, the thing that I always like to say is... Take your top five to ten...

Google doesn't know what the hell they're doing with local search. Yeah, local's kind of a mess. There's a lot of stuff, exact match...

Yes, you can actually rank locally without a website. So if we're just looking at Google My Business, it's the bane of everyone's...

Depending on how much competition there is, you can definitely show up in the organic listing. So, saying that you had to have the city...