All your digital marketing questions, answered by the TAD speakers

Can small businesses compete on Amazon against the big brands with big spend budgets?

Yes, if they are very clever what they're doing. Again, I'll use this as an example - If your product listings are not enticing, they...

Does Amazon PPC help your organic product listings rank higher?

Paid ads get clicked on more than they would on what I tend to find. Paid ads on Amazon get clicked on a lot more. So the figure that I...

Does the author side of Amazon work the same as the product side as a seller?

Yes, it does. One of the things that people tend to forget about Amazon is that it started off as a bookstore and it's just gradually...

Why should SEO marketers study NLP (natural language processing)?

I do specify that NLP because a lot of time SEO's will go oh, Google uses NLP. They don't. They even say so in their own documents, they...

Are there any good SEO tools for schema (structured data) specifically?

The one tool I was mentioning at the end of my talk was Dixon Jones has an SEO tool called InLinks. InLinks doesn't add any schema to...