All your digital marketing questions, answered by the TAD speakers

Yes, if they are very clever what they're doing. Again, I'll use this as an example - If your product listings are not enticing, they...

Paid ads get clicked on more than they would on what I tend to find. Paid ads on Amazon get clicked on a lot more. So the figure that I...

Yes, it does. One of the things that people tend to forget about Amazon is that it started off as a bookstore and it's just gradually...

I do specify that NLP because a lot of time SEO's will go oh, Google uses NLP. They don't. They even say so in their own documents, they...

The one tool I was mentioning at the end of my talk was Dixon Jones has an SEO tool called InLinks. InLinks doesn't add any schema to...

WOW! That's a big answer! Basically, it starts with the entity relationship so in the knowledge graph it used real world data to...

That is hard to tell. Like, with the sweets results it took geo-location changed it or took a year to a year in Vegas for Google to even...

Keywords are still important because you still want to know what people are searching for that brings in traffic but you also want to...

It shouldn't. It does things like geo-location and it looks at previous searches you have done recently. If you were to look up Jaguar...

It depends on the type of query but I do think that informational they have a really difficult time. I get so much junk. I get nothing. I...

I kind of have an issue with that with the featured snippet thing because if people go with time and weather, well, nobody needs a...

Think in intent and thinking learning content that is topically clear like don't throw on everything on one page. Do have a hub page and...

I have woken up about a lot of dred about that for about a year between 2018 to 2019. Then I realised that someone said to me, as long as...

I originally got interested in machine learning because I wanted to know the answer to that question. I thought AI and machine learning...

I think it will. Going back to that slide, what I said was that AI will get rid of functional people not vital people. Some marketing...

As a marketer, just imagine you can have the best AI. Let's say the best AI will - Your wearing glasses and the AI was very much like...

It is everyone's personal preference but I would say people are overloaded but eventually we will become better at filtering stuff now....