Can businesses win on Amazon if they are not the cheapest on price?



This is the best example of how I said I can say actually is not all about price.


One of my clients makes lingerie for all different sizes of people and sometimes she has to custom make the products and obviously that attaches a higher product price to excuse she's making them all herself.


Now from that instance, my biggest concern was, look, you know, people can have these aspects and they can search for these products.


They know, they roughly know the sizes, if they can't get the sizes they want they can send the product back, but because we targeted the same keywords, and we had the personas built from her own website.


We targeted those same keywords as Amazon search volumes were slightly lower, but there was still enough volume to make it a profitable side of the business.


If it's commodity items, say, iPhone charges because up until about six months ago when I sold the business, I was the person that ranked first for UK and US on iPhone charges. But it just got to the point where it just became more of a hassle trying to compete with everything that was going on there. But like I said, I got rid of it. And I still to this day, especially with the before COVID if I'd kept hold of it, I probably wouldn't be working for somebody else at this moment.


So, for a commodity item. iPhone charges. Yes, you probably it's going to be about price. There was somebody that's, I mean, as a rule of thumb, I'd usually sell a product for probably about £8.99 there was someone that came in and pushed their sales at £3.49 for an iPhone charger, for a long time, but they, as soon as they run out of stock, they lost the rankings because Amazon saw that it was. This is fantastic.


All our buyers are gonna want this at this price. But when they run out of stock, and they couldn't fulfill their orders quick enough, Amazon put them down. So it's now still case that that the general price is about £8.99 in that sense as well.


So, Amazon does a good job of cutting down that people are trying to just disrupt for the sake of disruption, Amazon won't give you a legacy ranking if you're selling one way or another, it'll give it if you're hindering in selling, then that's where it interferes as well. But the biggest thing that I can say take away and like I mentioned a lot about data beforehand.


The biggest thing that I can say is if you know your customer, you don't need to worry about the optimization process that I mentioned before. You can deal with the manual side of it, and then you're gonna save a lot of money in that sense as well.


I'd always recommend the order to start off with, because then that brings in a lot of persona data, a lot of a lot of retail data that you can then analyse to then push out to then target the people that you want to target.


Once you've got that, Amazon just works for you in that sense as well. The algorithm doesn't change as much. Like so the main glitch happened with COVID. That was the only glitch that I've had to deal with in my own ranking factors before.


But yeah, it's interesting times to see how Google's going to compete in this sense as well, because again, a lot of people will disagree with me. When I'm ranking a product on Google. I think if this is...


Google wants me to buy advertising - Amazon wants me to sell.

Now, obviously, there's a lot of people that have different perspectives, but that's when it comes down to the brass tacks of it all. That's how it is going to help me sell a product on Amazon? Yes, no. Then there we go. That's, that gives you the cause of action.


Answered by: Dan Saunders


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