It has to be LUSH! They have totally nailed it.
Their product pages are absolutely amazing. I'll talk about that until I'm blue in the face.
You go on it and you've automatically got the review at the top which you don't see very often. So, you know straightaway that a unique person has used it and loved it.
You then know exactly what's going into the product with pretty images that make you feel really good about yourself.
It also tells you what the product is for.
They have also played a lot of these products putting them into some really useful guides.
I was looking at one the other day for a night-time routine, and I bought loads of stuff based on that page of content.
Answered by: Rebekah Dunne