It generally comes down to the platform you're using and it comes down to availability of resources most of the time.
Now, we started out by saying most SEO engagements are very similar in the sense you start with an audit and technical fixes.
If you don't have a good platform, it's really hard to build on it and that's the big difference in the big clients.
They'll have a custom CMS or they'll won't have a CMS at all, but they'll be using a large scale enterprise content management system, but not exactly that, like a headless CMS.
There might be one developer that's assigned to SEO because they don't realise the full potential.
So it's definitely that just the platform and then getting things done.
Answered by: Grant Simmons