I think that people should not guarantee most of the things and I understand that clients want some guarantees.
But for example, when I see situations when a client asked me...
"Can you guarantee ranking in top three for these 20 keywords?"
I can't. I can't directly impact Google.
If the person guarantees it, you basically can't be a real SEO, knowledgeable and good SEO, if you can say, I guarantee this.
You know that the people that would love to guarantee and then the clients falls out with these people, and in most situations, these people are not the ones to do the work right. Then the client ends up even more frustrated.
So that's one of the things that I don't guarantee and that you can't guarantee.
Answered by Kristina Azarenko