Because content falls under SEO, people go at it with a very analytical mindset, and not a creative mindset.
As I said at the beginning of my presentation, what what works for one project, probably won't work for another.
I get asked quite a lot, how to automate content audits, and what tools I use. I really don't use a lot of tools, because with content marketing, you have to really get to know the brand and get to know the products and the services they offer. The only way you can do that is to do things more manually.
I know that it's a very different approach to SEO where it's all automated and check it off the list and then that task is done. I know that's a bit boxed in and says more than that, but I think it's a very different mindset for content.
Answered by: Rebekah Dunne