I think what needs to change in the content marketing industry is probably already in the process of changing.
It has a lot more of a community spirit within our industry. We used to be very closed off and didn't want to share our secrets in case someone uses them to get better results than us, that kind of thing.
A lot of us now in the industry are starting to share a lot more without that fear, and it's creating a much more harmonious and loving industry to work in.
I think the more we can do that, the stronger we will all become because at the end of the day, there's enough business out there for everyone.
Answered by: Rebekah Dunne