Are copywriters, social media managers and content marketers the same role?

It depends, I guess on your budget and how big your teams are.

It may be that your brand isn't big enough to have individual people for those.

I would probably say that they are different.

  • A content marketer will be a lot more involved in things like the optimisation side of it as well and pushing out.

  • A content writer can write engagement, engaging content, whether or not they know how to optimise it, and then the content marketer can step in.

  • A social media manager is a very different horse entirely. They take a very different approach.

Answered by: Rebekah Dunne


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