Are copywriters, social media managers and content marketers the same role?


It depends, I guess on your budget and how big your teams are.


It may be that your brand isn't big enough to have individual people for those.


I would probably say that they are different.


  • A content marketer will be a lot more involved in things like the optimisation side of it as well and pushing out.

  • A content writer can write engagement, engaging content, whether or not they know how to optimise it, and then the content marketer can step in.

  • A social media manager is a very different horse entirely. They take a very different approach.


copywriter vs social media manager vs content marketer

Answered by: Rebekah Dunne