Yeah, I think so I think more than ever.
People search for authenticity and humility and from my old experience being in quite a corporate industry, when I was in recruitment, there was a massive façade that was put on in front of businesses and in front of clients.
It's something that took a long time for me to break down, moving into digital marketing.
Obviously, you don't want to be telling clients that you failed repeatedly, because it doesn't make you look good, but I think having that element of humility makes you more endearing.
It actually proves that when successes happen, a lot of work has gone into that and a lot of graft has gone into that.
Just because you might have failed somewhere along the way. If anything, it sort of adds to the story of the campaign. I always think.
Answered by: Alex Hickson