What do you base the success of a digital PR campaign on?



I think it depends on the brief you've been given for a client really.


It's really easy to get caught up in, oh, we've got X amount of links, so that's amazing.


A lot of the time, your target is to get a certain number of links, but for me, I feel really proud of our campaigns been really successful.


If I've gotten a publication that a client is really happy with, like, a couple of weeks ago, my client said to me...


"If we could get this in LADbible, I'd be so happy."


And I did. So, for me, that was the success. I also think when a campaign actually creates a talking point.


The other day, I was on FaceTime to my Mum, and she started talking about this chocolate orange hotel that she'd seen. I was like, "do you do realise that that's a campaign that we've done at Rise At Seven".


It's knowing that your campaigns are not just delivering SEO benefit, but they're becoming talking points. People are talking about it worldwide. It's triggered a conversation, especially if it's maybe more of a serious topic or a serious campaign.


You can actually be having a difference and sort of influencing by the National psyche, if you will.


Answered by: Alex Hickson


YOUR NEXT TAD EVENT WILL BE LIVE IN...

Join us at our next LIVE and EXCLUSIVE event on 11th. Feb at 7pm GMT and empower your digital marketing knowledge.

A monthly digital marketing online event where you will learn the Truth About Digital and leave with actionable tips to implement.

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn

TAD NEWSLETTER

By subscribing to the TAD newsletter, you agree to receive weekly digital news updates and the latest articles from our knowledgebase.

Copyright © 2021 Talk About Digital, All Rights Reserved.

Privacy Policy | Sitemap | XML