What makes an eCommerce migration successful?


So let's see. First of all, a successful migration is when you don't lose traffic from the asset SEO perspective and if you do lose a little traffic, it comes back within two to three weeks.


If we talk about conversions, it's also important that not only traffic is the is not down, but conversions are non down. And this is a different thing, especially when it comes to website redesign.


This is not something that for example, an SEO can be responsible for.


In general, if you talk about successful versus unsuccessful, I usually have benchmarks before and after, and I save information about traffic, conversions and site speed, all this important information and then check them afterwards.


If the key metrics are the same after the ecommerce migration, or even still, better, than this was a successful migration.


One thing that I need to point out, though, is that ecommerce migrations usually, in most cases, doesn't happen to improve or increased traffic, unless it's a consolidation.


I'm not talking about consolidation right now, but the migration usually happens when you actually need to change something but not for traffic increase. So, for example, if the client wants to move from Shopify to WordPress to increase traffic, this is not the right goal for an ecommerce migration. Then if the traffic is the same, it can be viewed as an unsuccessful migration, which is not true.


Answered by Kristina Azarenko


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