I think it's important to make sure that they're not polar opposite. It's also important to make sure that they don't blur into each other too much.
The reason I created a new one is just because I'd had my original Twitter since I was about 13 and it was just full of absolute random stuff. I just thought, Oh, it's probably easier. If I start a fresh, follow some relevant people, and go for it that way.
But what I quickly realised was, if I was using my work Twitter to only post things about PR, or about a campaign that I've done, and about work that I've been doing, whilst that may appeal to people within the industry, it doesn't always resonate with anybody else.
I do probably use my PR Twitter now a lot more than my other one, to just tweet thoughts, feelings, thoughts on what's going on in the news, and have conversations with people in the industry and share memes with people.
I remember, I ended up getting a journalist contact that helped publish some of my stories, and we got talking about women's football and 90's music and that's how we built that relationship. It wasn't based on...
"Oh, here's a story for you. Please cover it."
It's hard to build relationships without any kind of personality, I think on these accounts, which is why I think it's important to make sure you're sort of blurring the two together.
I think there's a line obviously, how much you want to share on accounts the way that you know, you're followed by a lot your peers and a lot of people in the industry, but I think siloing them off completely isn't the way to go either.
Answered by: Alex Hickson