Managing Director at Digitaloft
Founder | Managing Director | Content Marketer
James Brockbank is Managing Director and founder at Digitaloft, a multi award-winning digital PR, content and search marketing agency based in the UK, and takes pride in delivering high-performance strategies for clients across a range of competitive sectors including Compare the Market, Veygo by Admiral, Stubhub and more.
Over the last 2 years, James has spoken at many of the world's leading SEO and digital marketing conferences including SMX West, BrightonSEO, YoastCon, Learn Inbound, Ungagged and more and is a regular contributor to Search Engine Journal, Search Engine Watch and the SEMrush blog.
Using PR Tactics To Build Better Links & Supercharge Your SEO Strategy
If you want your link building strategy to drive measurable growth as a vital tactic in your SEO strategy and help you outrank your competitors in 2020, you need to be earning links that give you a competitive advantage, and that no longer comes from tactics such as guest posting, sponsoring blogger’s content or spamming directories.
This session will share actionable insights into how marketers can leverage PR tactics to earn links which contribute towards accelerated organic growth, backed by a principle to think like a PR and execute like an SEO, understanding what journalists are looking for in pitches and how to use data-driven content marketing to create newsworthy headlines to tell exciting stories to top-tier press which result in high authority, topically relevant links at scale and which engage readers and spark conversations.
You'll leave the session knowing how to come up with great ideas for content that journalists will want to cover, where to find reliable and trusted data sources, how to develop engaging linkable assets that add editorial value and how to pitch these to the press.
What you can expect from watching this talk
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