All your digital marketing questions, answered by the TAD speakers

How technical do SEOs need to be?

What I find, as I get more technical, the more defensive to development I get. If I work with a development team that just says what I...

What is your biggest challenge as an agency side SEO?

Every SEO faces the same challenge - developer relationship. That is the bane of my life. Because of how technical SEO has gotten, it...

What has been the biggest SEO insights during lockdown?

As we've seen most ecommerce sites just go through the roof? So where people have, especially with the sports brands, they've just not...

How do you work out the timescale for achieving the SEO goal?

Without looking at the website, it is really difficult to see. When you look at the website, you can plan based on what the impact will...

How do you know what a realistic SEO goal is?

Partly experience. When we look at the site, and we look at who the competitors are, you can realistically understand how much chance do...

What is the difference between a copywriter and an SEO copywriter?

A copywriter is communicating to the use the website user alone, whereas an SEO copywriter is doing that, but also finding a way to...

Do we need to stop using content marketing checklists?

Because content falls under SEO, people go at it with a very analytical mindset, and not a creative mindset. As I said at the beginning...

How many words should you write per page?

Yeah, I really hate this question, I really do. I was on a panel with SEMrush and we were having this discussion. I really hate word...

What needs to change in the content marketing industry?

I think what needs to change in the content marketing industry is probably already in the process of changing. It has a lot more of a...

What are your top 3 content marketing tips?

My first would be to take a user and a customer focused approach first and Google will follow. Secondly, don't expect people just to take...

What brand has totally nailed it with content on their website?

It has to be LUSH! They have totally nailed it. Their product pages are absolutely amazing. I'll talk about that until I'm blue in the...

Do you need a paid budget to market your content?

In terms of Google and social media, they are pushing us all a lot more to have to invest. Paid advertising is sort of forcing our hand...

What is important when blogging on your own website?

Internal linking for one so that there's a nice journey. If someone comes on to a blog at random, they have a place to go afterwards....

Are copywriters, social media managers and content marketers the same role?

It depends, I guess on your budget and how big your teams are. It may be that your brand isn't big enough to have individual people for...

What is the purpose of content marketing?

I like that question. Oh, my goodness, where do I start? I think for one, building a relationship is probably the most important. I...

How do you explain that some content is not fit for purpose?

An example I may have is... I was doing that blog review, and there was there was two posts: One that was targeted at girls. One that was...

What does the future content marketing trends indicate?

I think that we've almost gotten kinder. I think we're looking more about people's wellbeing, and making sure that everyone's safe and...

Do business owners understand what content marketers do?

I think there's a good chance that they understand, but a part of me, always feels like content is undervalued. A lot of people say that...

If you could change one thing in the SEO industry, what would it be?

I think that people should not guarantee most of the things and I understand that clients want some guarantees. But for example, when I...

What is your biggest eCommerce migration failure?

Well, there are two... One of them is the one I shared in my presentation. So, when the final website should be good enough, that was one...