Can small businesses compete on Amazon against the big brands with big spend budgets?


Yes, if they are very clever what they're doing.


Again, I'll use this as an example - If your product listings are not enticing, they willl want to click off but this is my favourite example.


The last time I checked, was probably about an hour and a half ago, if you search 'six men running trainer', I believe it is the third list listing down is a brand that I've never even heard of before. They are competing against a six directly, but not just a six or a six, whichever one you would call it, but they're also competing against New Balance, as well.


To me, that just shows that I mean, I have never been a big fan of run bidding myself.


In the SEO world, I've always thought if someone's trying to find something and you put in the brand you know, he's always accurate.


Say...


  • Are you mad?

  • Do you mean this?


I mean what I get is obviously, but it's, to me it's just not a good user experience. But obviously Amazon's seeing it differently because it I can't imagine that new balance all these other brands competing against a six or a six would keep doing what they're doing for so long if it wasn't making the money, unless it's a massive vanity project, but could you imagine going to your CMO in this time?


Well, they say, I need an extra 20 grand a month, just so I can outrank them.


SME vs Big Brands

Answered by: Dan Saunders