How does influencer marketing fit into a digital marketing plan?



For me, an influencer is your very own creative marketing and sales department.


I mean, if you're looking at many other brands, or certainly the brands that you may be referring to, they've already established themselves based on whatever marketing channels or platforms they've used.


But right now, if you look at PrettyLittleThing, they're a multi billion pound eCommerce company that were formed on influencer marketing.


This isn't about fitting influencers in. This is about why you're not using influencers.


influencer marketing plan

Answered by: Reece Douglas