In terms of Google and social media, they are pushing us all a lot more to have to invest.
Paid advertising is sort of forcing our hand in that way. So, I think if you start off writing engaging content that will grab people's attention, it will stop and maybe target people.
I think it's going to be much longer because it will take you a while to get value added to your website and it's a longer process. Whereas the paid side of things can get you a few more quick wins.
Answered by: Rebekah Dunne