Think in intent and thinking learning content that is topically clear like don't throw on everything on one page.
Do have a hub page and do have sub-pages to that sub-page (category page), so Google says this category is Sesame Street.
I've got a page on Big Bird.
I've got a page on Elmo.
I've got a page on Cookie Monster.
Then Google is right, all these three are right entities salients to Sesame Street. This site has something to do with Sesame Street or part to do with Sesame Street.
Maybe it's kids television shows but it can get that information from having really good site architecture and making sure you link in between pages really well with the right anchor text and making sure you have those category structures.
Answered by: Kristine Schachinger