Usually, digital PR has a lot more SEO benefits.
Companies will want the campaign or whatever method you've been using to get a backlink from a publication that obviously improves their SEO ranking.
Whereas...
Traditional PR is mainly just for awareness, and it sometimes doesn't have sort of clear metrics on which to measure it on.
What we're finding now is a fusion of the two is actually what's working really well.
At Rise At Seven, we love doing stunts and sort of things that will be considered a lot more traditional PR tactics, but we're using them as part of a link building campaign, because we know that this will be written about online and provide SEO benefits to our clients, as well as really good brand awareness from the stone itself.
Answered by: Alex Hickson