All your digital marketing questions, answered by the TAD speakers

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What is your biggest eCommerce migration failure?

Well, there are two... One of them is the one I shared in my presentation. So, when the final website should be good enough, that was one...

What should the purpose be of an eCommerce migration?

Usually the purpose is, if there were some things that don't help the business to develop. As an example... A migration from Magento to...

What makes an eCommerce migration successful?

So let's see. First of all, a successful migration is when you don't lose traffic from the asset SEO perspective and if you do lose a...

Who are the main people in an eCommerce migration?

It depends on the company and how huge the company is. But usually the ecommerce migration team are... SEOs Developers Marketing manager...

What eCommerce platform should a small business owner start with?

And my usual answer is that, if it's a small business owner, don't go with Magento because it's going to be really expensive. Then you...

Why is communication important in an eCommerce migration?

For me, what I mean by communication is that everybody knows what they're doing and everybody knows their responsibilities. In the task...

What are the 3 top tips of Amazon optimisation?

The three things that I definitely want you guys to take away from today is that... 1. Amazon only cares about sales. If you don't take...

What type of offers work best on Amazon?

For me coming into Prime Day and Black Friday which are obviously Amazon's biggest times a year will be quite interesting this year to...

If I have a physical shop but also want to sell on Amazon, what advantages do I have?

What you'll have there as an advantage, if you've got your own store, is that you will have the face to face interaction. You know what...

With the growth of Amazon, what is the future of smaller eCommerce platforms?

So it's quite interesting because as a lot of people have seen, BigCommerce floated on the stock market and it was expected to do really...

Can I only leave you a review if I have purchased one of your products?

Legitimately it should be yes. There are different ways to hack around it but that's for people that have the time and energy to to deal...

If you drop below a 3.5 star review score, are you dead in the water on Amazon?

Not dead in the water, it just becomes very difficult and you get knocked down. Unless you're in the top 10 you're very rarely gonna get...

Can businesses win on Amazon if they are not the cheapest on price?

This is the best example of how I said I can say actually is not all about price. One of my clients makes lingerie for all different...

Will eCommerce businesses need to be on Amazon to survive?

I mean, I'm obviously biased when it comes to this, but I'd say if you haven't already, you should and should be the next thing that you...

Can small businesses compete on Amazon against the big brands with big spend budgets?

Yes, if they are very clever what they're doing. Again, I'll use this as an example - If your product listings are not enticing, they...

Does Amazon PPC help your organic product listings rank higher?

Paid ads get clicked on more than they would on what I tend to find. Paid ads on Amazon get clicked on a lot more. So the figure that I...

Does the author side of Amazon work the same as the product side as a seller?

Yes, it does. One of the things that people tend to forget about Amazon is that it started off as a bookstore and it's just gradually...

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