All your digital marketing questions, answered by the TAD speakers

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What does a digital PR newbie need to do to get a job in the industry?

I think if they can try an intern, try and get experience in any kind of PR agency, I suggest the bigger the agency, the more you'll...

Is your social media activity the basis of getting a digital PR job?

I don't think it's just that, no. I think it can be an element of it, especially in today, but today's industry, I would say......

What are your digital PR tips for businesses who have an intangible offering?

I think when it comes to digital PR, a lot of the campaign's we do don't always have to be product focused, as long as there is a degree...

What do you base the success of a digital PR campaign on?

I think it depends on the brief you've been given for a client really. It's really easy to get caught up in, oh, we've got X amount of...

Should PR campaigns be a mixture of news stories and data driven pieces?

Yeah, I think definitely the way that the industry is going now, I think the lines are getting really, really blurred. I think that a...

What is the difference between traditional PR and digital PR?

Usually, digital PR has a lot more SEO benefits. Companies will want the campaign or whatever method you've been using to get a backlink...

Is digital PR all about the story?

I think to an extent, yeah. I think the reason I always try and think of the emotional gaps in campaigns is because planning the...

How can small businesses run a DIY digital PR campaign?

I think the first thing you can do is actually reflect on what you've already got. For example, if you've got a website that maybe has a...

How can you stand out in the digital PR crowd?

You need to understand what your strengths and your weaknesses are, and also where you're most comfortable. I think a lot of people fall...

Should we be posting our digital PR wins on social media?

Social media is like a bit of a double edged sword. I think the positives of it is that you can connect with people that are doing...

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