All your digital marketing questions, answered by the TAD speakers

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What does a digital PR newbie need to do to get a job in the industry?

I think if they can try an intern, try and get experience in any kind of PR agency, I suggest the bigger the agency, the more you'll prob...

Is your social media activity the basis of getting a digital PR job?

I don't think it's just that, no. I think it can be an element of it, especially in today, but today's industry, I would say... Experienc...

What are your digital PR tips for businesses who have an intangible offering?

I think when it comes to digital PR, a lot of the campaign's we do don't always have to be product focused, as long as there is a degree ...

What do you base the success of a digital PR campaign on?

I think it depends on the brief you've been given for a client really. It's really easy to get caught up in, oh, we've got X amount of li...

Should PR campaigns be a mixture of news stories and data driven pieces?

Yeah, I think definitely the way that the industry is going now, I think the lines are getting really, really blurred. I think that a rea...

What is the difference between traditional PR and digital PR?

Usually, digital PR has a lot more SEO benefits. Companies will want the campaign or whatever method you've been using to get a backlink ...

Is digital PR all about the story?

I think to an extent, yeah. I think the reason I always try and think of the emotional gaps in campaigns is because planning the campaign...

How can small businesses run a DIY digital PR campaign?

I think the first thing you can do is actually reflect on what you've already got. For example, if you've got a website that maybe has a ...

How can you stand out in the digital PR crowd?

You need to understand what your strengths and your weaknesses are, and also where you're most comfortable. I think a lot of people fall ...

Should we be posting our digital PR wins on social media?

Social media is like a bit of a double edged sword. I think the positives of it is that you can connect with people that are doing simila...

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