What does a digital PR newbie need to do to get a job in the industry?I think if they can try an intern, try and get experience in any kind of PR agency, I suggest the bigger the agency, the more you'll...
Is your social media activity the basis of getting a digital PR job?I don't think it's just that, no. I think it can be an element of it, especially in today, but today's industry, I would say......
What are your digital PR tips for businesses who have an intangible offering?I think when it comes to digital PR, a lot of the campaign's we do don't always have to be product focused, as long as there is a degree...
What do you base the success of a digital PR campaign on?I think it depends on the brief you've been given for a client really. It's really easy to get caught up in, oh, we've got X amount of...