All your digital marketing questions, answered by the TAD speakers

A copywriter is communicating to the use the website user alone, whereas an SEO copywriter is doing that, but also finding a way to...

Because content falls under SEO, people go at it with a very analytical mindset, and not a creative mindset. As I said at the beginning...

Yeah, I really hate this question, I really do. I was on a panel with SEMrush and we were having this discussion. I really hate word...

I think what needs to change in the content marketing industry is probably already in the process of changing. It has a lot more of a...

My first would be to take a user and a customer focused approach first and Google will follow. Secondly, don't expect people just to take...

It has to be LUSH! They have totally nailed it. Their product pages are absolutely amazing. I'll talk about that until I'm blue in the...

In terms of Google and social media, they are pushing us all a lot more to have to invest. Paid advertising is sort of forcing our hand...

Internal linking for one so that there's a nice journey. If someone comes on to a blog at random, they have a place to go afterwards....

It depends, I guess on your budget and how big your teams are. It may be that your brand isn't big enough to have individual people for...

I like that question. Oh, my goodness, where do I start? I think for one, building a relationship is probably the most important. I...

An example I may have is... I was doing that blog review, and there was there was two posts: One that was targeted at girls. One that was...

I think that we've almost gotten kinder. I think we're looking more about people's wellbeing, and making sure that everyone's safe and...

I think there's a good chance that they understand, but a part of me, always feels like content is undervalued. A lot of people say that...