What is the difference between a copywriter and an SEO copywriter?A copywriter is communicating to the use the website user alone, whereas an SEO copywriter is doing that, but also finding a way to...
Do we need to stop using content marketing checklists?Because content falls under SEO, people go at it with a very analytical mindset, and not a creative mindset. As I said at the beginning...
How many words should you write per page?Yeah, I really hate this question, I really do. I was on a panel with SEMrush and we were having this discussion. I really hate word...
What needs to change in the content marketing industry?I think what needs to change in the content marketing industry is probably already in the process of changing. It has a lot more of a...