All your digital marketing questions, answered by the TAD speakers

What I find, as I get more technical, the more defensive to development I get. If I work with a development team that just says what I...

Every SEO faces the same challenge - developer relationship. That is the bane of my life. Because of how technical SEO has gotten, it...

As we've seen most ecommerce sites just go through the roof? So where people have, especially with the sports brands, they've just not...

Without looking at the website, it is really difficult to see. When you look at the website, you can plan based on what the impact will...

Partly experience. When we look at the site, and we look at who the competitors are, you can realistically understand how much chance do...

I think that people should not guarantee most of the things and I understand that clients want some guarantees. But for example, when I...

Yes, 100%. Even if you are not doing a website migration, the URLs with and without a forward slash (/) are technically different URLs to...

When doing any ecommerce migration, there are always risks. That's important to understand. You can't guarantee that there won't be any...

It doesn't really matter. Now, there's a lot of people that say it doesn't matter if you have multiple H1's on the page, I just think...

I would like to make it easier for more people to attend conferences. I'm lucky enough that I've become a popular speaker and I get...

I mean, of course, but it depends. Depends what you got, comes down to when you talk about user experience or on site user experience,...

I used to work for Yelp. Obviously they deal with a massive number of small businesses. It was quite obvious that small businesses did...

The copywriter should always write for the user and then you have the SEO team to go through it and make sure it includes the right...

SEO and paid search work very closely together because there are a lot of insights, especially around more click queries. So you can get...

Yeah, depends on the business. Yes, they have an in house SEO team. That's basically not even on my team. So we have them situated,...

I don't think it is either or. I think you don't have to do one in preference of the other. I think you should be doing multi channel and...

How do they think they know best? More often than not, you can prove it with those three main components, three metrics that matter,...

So we actually did a brand study where we created fake search results and put them in front of people as if they were real search...

It generally comes down to the platform you're using and it comes down to availability of resources most of the time. Now, we started out...

I do specify that NLP because a lot of time SEO's will go oh, Google uses NLP. They don't. They even say so in their own documents, they...