All your digital marketing questions, answered by the TAD speakers

Does the sentiment of reviews matter?

It does, but it's hard to quantify how much that matters however, the sentiment of reviews does matter. I mean, and clearly, if you have...

Do national businesses need to think about local SEO?

It depends on what they're selling or what they're doing. So, the thing that I always like to say is... Take your top five to ten...

Why is there still a lot of fake local listings?

Google doesn't know what the hell they're doing with local search. Yeah, local's kind of a mess. There's a lot of stuff, exact match...

Can a one page website get ranked locally?

Yes, you can actually rank locally without a website. So if we're just looking at Google My Business, it's the bane of everyone's...

Can I get ranked in a town I am not located in?

Depending on how much competition there is, you can definitely show up in the organic listing. So, saying that you had to have the city...

How does voice search impact local SEO?

It doesn't? I'm one of the people that think it's kind of silly that we have all these talks about voice search and post about voice...

Why do SEO consultants go on about building directory listings?

Because it's easy to do, and you can say that you're getting links. Most of the people out there don't realise that it doesn't do squat....

Do directories help your local SEO?

No. Unless... Just assume it's a localised directory. The example that I use is there is a website that lists all of the restaurants in...