Why should businesses use influencer marketing?I think, as our attention is becoming more and more dispersed, the more social networks that come about the more different media channels...
How does influencer marketing fit into a digital marketing plan?For me, an influencer is your very own creative marketing and sales department. I mean, if you're looking at many other brands, or...
If influencers are not getting back to me, what do I need to change?How are you outreaching to that influencer? If you're mass emailing random people, you're not addressing them by their name. You're only...
As a one person business how can you manage all the content and repurposing?Dropbox. Get all the content sent over to you from the influencer and ask them, once they've posted to also send you the content to...
What is the best way to connect with an influencer?Two ways... 1. You've got obviously Instagram DM. So you've got the ability to just direct message that influencer on whatever platform...
How do influencers decide which brands to work with?How do I choose which products to promote if I was an influencer? That's based on how I've nurtured my audience over time. If I've just...
What is the starting budget when working with a micro influencer?So... How big is the brand? How big is your pocket? What results do you want? How much content do you want? When you walk into a shop,...